How Rent The Runway is Leveraging AI to Deliver More to its Customers


Customer value is everywhere! Let’s talk about how Rent the Runway took their game to the next level with an AI-powered search function. 🌟💃

Picture this: You’re searching for the perfect outfit, and Rent the Runway search has your back. It’s not just any search function; it’s a style guide designed specifically for you! This new technology understands your unique style preferences, body type, and the occasion at hand. Brace yourself for personalized recommendations!

Whether preparing for a glamorous wedding, ready to conquer the dance floor, or simply aiming to turn heads on an ordinary day, Rent the Runway’s AI has covered your fashion needs. It’s like having a personal stylist at your fingertips, available whenever and wherever you need it!

But hold on; there’s more to this story than meets the eye. Rent the Runway extends customer value beyond color, fabric or style. Their AI search function considers your body type, occasion, and more! Let’s delve deeper into customization and empowerment:

Passionate about sustainability? Brace yourself for a curated selection of eco-friendly and ethically sourced garments.

Are you seeking high-quality, timeless pieces? The AI search function presents refined and enduring fashion choices that will make a lasting impression.

Are you committed to embracing uniqueness? Discover one-of-a-kind, bold fashion pieces that reflect your individuality and showcase your distinctive style.

Rent the Runway’s CEO, Jennifer Hyman, beautifully captures the impact of AI on the fashion industry, saying, “It is the biggest thing to happen to consumer-facing businesses since the launch of the iPhone. You’re either going to be a beneficiary of AI as a consumer-facing company, or you’re going to die because of AI. Fashion overall is going to benefit.” These words speak volumes about the transformative power of AI in delivering exceptional customer experiences.

Now, it’s time for all industries to reflect on how they can adopt AI to revolutionize their customer interactions. But where to start?

Leading with customer value helps align the adoption of new technology with expressed benefits, both tangible and intangible, perceptions about cost, and alternatives to drive loyalty and expenditure.

It’s now easier than ever to continuously keep tabs on what your customers perceive as valuable and close the gap by iteratively adjusting the experiences you offer.

At Worthix, we understand the limitations of conventional consumer research. When you act on those insights, customer needs, and expectations will likely shift. That’s where AI comes in as a game-changer. Our solution combines qualitative and quantitative methodologies, providing in-depth conversations at scale. Our scalable and always-on tools enable businesses to stay in sync with evolving customer preferences.

Congratulations to Rent the Runway for empowering customers with the latest AI search technology! It’s innovations like these that truly reshape the way we experience fashion. Prepare to embark on a fashion adventure that celebrates YOU and everything you find valuable!

Curious to learn more about this extraordinary innovation? Dive deeper into the article below. Get ready to be inspired and embrace the future of fashion! Article: “Rent the Runway subscribers will soon be able to search items using terms like ‘Miami vibes’ or ‘clam bake in Nantucket

And if you’re curious to learn about the difference between customer value and other ways of tracking insights.


Jeremie Gluckman

Jeremie Gluckman

Jeremie Gluckman oversees the Worthix community and events programs. Dedicated to delivering customer value, Jeremie is committed to harnessing the power of cutting-edge technology to foster profound human connections. With a global reach, Jeremie has crafted and cultivated invaluable community engagement initiatives for esteemed organizations such as Amplitude, WeVideo, Accela, Singularity University, IDEO, and the Peace Corps. They're an expert in values-based leadership, design thinking, and the art of building authentic relationships.



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